In recent years, the number of betting operators and online casinos sponsoring top football clubs has been on the rise. More and more football clubs are signing deals with gambling operators. The massive following the football clubs have presented a great marketing channel for an online casino like the Spin Casino to create awareness of their gambling platform. So, why is there a growing number of casino sponsors in football?
Excellent Marketing Channel
There is a notion that sponsoring sporting teams is a great marketing strategy. Sports betting is arguably the most popular form of betting in the world. Therefore, casinos strive to tap into this market by sponsoring the sports team.
Moreover, football is also undoubtedly the most loved sport in the world. Therefore, casinos tap into this massive following by sponsoring these clubs. The rush to get a share of this enormous following football clubs enjoy has led to an increase in the popularity of casino sponsors in football.
Top football matches around the world are usually broadcasted on television. The English Premier League attracts an enormous viewership globally. Casinos go into deals with football clubs so that their brand can enjoy this massive exposure. Every sponsor’s dream is to have their brand on jerseys and advertising boards as this would spread awareness of their brand. Consequently, if a small percentage of the fans go to check out the casino, it will get a considerable number of new customers.
It’s All About the Money
It is apparent that casinos are among the few sponsors that can meet the sponsorship demands of top football teams. In the current football world, money plays a significant role in attracting the best players and winning competitions. In this regard, most industries cannot compete with online casinos or get similar benefits from sponsorship deals.
Football Clubs Get Massive Benefits
Modern football clubs require multiple revenue streams to take care of their responsibilities. If you have been keen on football shirt sponsorship over the years, you will notice that there has been an increase in branding.
Even though online casinos don’t offer football clubs as much value as other large sponsorship deals, they still provide clubs millions to market their platforms. Clubs use these investments to fund youth development, club initiatives, and player salaries.
The money also helps the clubs maintain their stadiums, training facilities, and taking care of support staff.
Changing Public Perception of Gambling
Initially, gambling was regarded as an illegal activity. As a result, many jurisdictions had banned many forms of gambling and the involvement of gambling operators in sports. However, things have changed over the years.
Nowadays, gambling, especially online gambling, has become more acceptable in the world. As a result, the industry has transformed into a billion-dollar industry, attracting more operators. Moreover, the online casinos have made enough money that they can afford to enter into deals with elite football clubs.
Sports bodies have also relaxed their regulations allowing football clubs to sign deals with gambling companies. All these developments have led to an increase in the number of online casinos sponsoring football clubs.
The rise of casino sponsors in football is all down to money. The amount of money that these casinos have made over the years is so enormous that no one can afford to ignore them, including governments. Therefore, you should expect to see more sponsorship deals in the coming years.
Sports journalist, content writer and passionate football lover.